Question 95 of 100

Our CEO/president and all our senior executives role model the 10 Business Excellence Principles (i.e., they believe in them, make all decisions in that context and maintain an environment that supports others to do likewise).

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Information is presented under the following headings.

Why this question is important

You should expect to see these from your senior executives

Why this Principle is number 1

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Avoid doing these poor practices

Bosses think they are customers.

Senior executives `promote' this approach — Lots of words, but their behavior shows they don't believe in it.

Senior executives presume that saying `good words' discharges their responsibility to participation.

Someone else writes the CEO's speeches about this.

Do these good practices

Executives are role models of appropriate behaviors.

Steadfast personal commitment and involvement of the CEO and other senior executives in everything they do shows deep felt belief in the Principles of Business Excellence.

People at the top of the company personally demonstrate their commitment to the vision, mission, objectives and values.

Senior executive sees its main job is to reach its objectives and provide value to all stakeholders.

Principle 1: Senior Executives as Role Models (Item 5)

The senior executives' constant role modeling of these Business Excellence Principles and creation of a supportive environment are necessary to achieve the organization's potential.

Why this question is important

Your CEO/president and all your senior executives must role model the 10 Business Excellence Principles. They must believe in them, make all decisions in that context and maintain an environment that supports others to do likewise.

This is a central issue. If the CEO and the Senior Executive team do not believe in the Business Excellence Principles with all their heart and soul and make all their decisions in alignment with the Business Excellence Principles, the business will fail. Success will not be sustainable. It is as clear-cut as that.

Investors, board members should beware. If the CEO believes in the Principles, they can be implemented. If not, forget it. The company is on a slippery slope to failure.

You might argue that many companies do not operate by these Principles and are still successful. Research shows that it is a matter of lost opportunities. The results indicate that the more the company adopts the Principles, the more successful it will be — as it uses more and more of its potential. Conversely, the less the Principles are adopted, the more room there is for more success. However, there are two important qualifiers to that general statement.

  • If the senior executives (the CEO/president or whatever title the person uses) does not believe in these Principles, if he or she does not role model them, and does not make all decisions in alignment with them and does not maintain an environment that supports others to do likewise, then the company's benefit from the Principles will be limited. And so will its success
  • If the company scores fewer than 300 points on any of the Frameworks (Baldrige, European or Australian), it is going backwards and its prospects for survival are limited.

You should expect to see these from your senior executives:

  • personal behavior that tightly and deliberately aligns to the Principles
  • deliberate perseverance to live the Principles
  • deliberate integration of the Principles into their `values and beliefs'
  • deliberate influence on the company's culture and climate to bring them in line with the Principles

If you accept that these Principles describe a way of doing business that works and that leads to more and more success, then it is important to look for the major enemies of that success. Surprisingly, the first and major potential enemy is the CEO or president. If that person does not understand these Principles and make all their decisions to work with the Principles – rather than against them, then that that person will be dragging the company away from its potential – regardless of how much they look like they know what they are doing.

Remember that these Principles are laws like the temperature at which water boils. If your CEO behaves as though it would be more convenient for water to boil at a different temperature, then that person is failing to help the company reach its full potential. Such behavior can result from lack of knowledge or from failing to believe that the Business Excellence Principles really do mean more success.

Unfortunately, for companies and their stakeholders, the Principles represent such a thinking shift for many CEOs, that they cannot adopt them. For many, the thinking is so different from the behavior that led to their current success that they cannot acknowledge the existence of the Principles that will result in more success for their companies.

Why this Principle is number 1

Why did we list this first before even describing the Principles themselves? Because it is so important. It is the number one risk for the company.

It is critical that all senior executives are role models of these Principles — the new thinking. They must be seen to believe in them absolutely. And not allow their behavior or that of others to slip back to the old thinking.

Your answers so far arranged by Principle.

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Cells colored this fantastic color indicate the 25 more important questions.
You must answer at least these questions to be able to print a report

We recommend that you answer the questions in the order determined by "next question". However, to allow you flexibility, the links above and below allow you to jump to different Principles and questions. Also, you can return to any question by clicking it in the table above.

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