Question 82
of 100
We constantly work to
improve our industry (eg, its code of conduct, how it
operates, sharing of knowledge on what does and does not
work well, changing regulations that affect us, and regulators'
and community perceptions).
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Why this is important
Improving your
industry
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Avoid doing these poor practices
We go it alone. What we know, we know. We share it with no
body.
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Do these good practices
There is active sharing of knowledge and technology with
suppliers, customers and trade allies.
Executives interface with other companies to expand and
develop for the common good. They encourage participation
in conferences and tours of facilities.
Executives establish workshops with dedicated facilitators
to promote relationships and communication.
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Principle 9: Corporate Citizenship (Item 8)
The organization's action to ensure a clean, safe, fair and prosperous
society enhances the perception of its value to the community.
You should constantly work to improve your industry. You should constantly
work to improve your industry: its code of conduct, how its operates,
sharing of knowledge on what does and does not work well, regulations
that affect you, regulators and community perceptions.
Each company has a responsibility to lift the average ability of
companies in its industry.
Many companies think they have no role in this. Not true. If the
community or regulators think badly of your industry and that affects
your profitability, change the perception and the regulations. You
can't sit back and moan and blame the mythical `them'. It is in your
hands.
If you are too small to do it by yourself, get together with others
in your industry. Is there an industry association? If not, make one.
Is there an industry code of practice? If not, make one. If you do
not like the industry association of its code of practice, then work
to change them.
Leadership as a corporate citizen entails influencing other companies,
private and public, to join together to address the community need.
Individuals and companies can and should lead efforts to define the
obligations of their industry to its communities.
You should influence your trade or business association to engage
in beneficial cooperative activities, such as sharing best practices
to improve overall performance. No company is too small to be involved
in such activities.
What about competition? Isn't it the job of all companies to drive
their competitors into the dirt? Drive them out of business. The trouble
is that the mud sticks. If a company in your industry (a competitor)
is producing poor quality products or harming the community, to some
extent that damage comes back to you. (Politicians have been slow
to learn this. When they throw mud at each other in their efforts
to discredit each other, they all just look bad.)
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